About Us

Conveniently located in Penticton on the corner of Highway 97 and Eckhardt Ave, the BC Wine Information Centre is open 7 days a week. The wine shop features over 700 VQA wines, including chilled wines, icewine, sparkling wines and port style wines. Parking is plentiful and free, and easily accessible for RV's. We are located in the same building as the Penticton Visitors Centre, and we are across the parking lot from the South Okanagan Events Centre, Penticton Curling Club and the Penticton Trade & Convention Centre.

The BC VQA Wine Information Centre in Penticton was opened in 1996 by the BC Wine Information Society, as the first VQA Wine Store in British Columbia. Today there are 21 stores across BC.

The BC Wine Information Society is a non-profit organization, so all store profits are put back into the local community supporting the wine industry. A recent donation was made to the Okanagan College Centre of Excellence in Penticton in the amount of $300,000, which contributed significantly to the construction of the new Wine Sensory Centre, which opened in fall of 2014 and has since become one of the key instructional hubs for the College's Food, Wine, and Tourism programming. In addition, two annual scholarships are awarded to viticulture students.

BC Wine Sensory Lab at Okanagan College, Penticton Campus


The Wine Centre, open year-round, has staff who are passionate about BC wines. The staff offer wine touring advice, wine maps and an introduction to wine tasting before you head out to visit the 100-plus wineries in the area.

Staff are knowledgeable friendly and unpretentious. Being located in the heart of wine country we are fortunate to know the local wine makers and winery and vineyard owners. We find out first hand what is happening in the vineyards and the crush pad.

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