About Us

The BC Wine Information Centre is operated under the umbrella of the British Columbia Wine Information Society, a not-for-profit society that was formed in 1996 specifically to establish and operate the British Columbia Wine Information Centre to promote BC Wines. All proceeds from the BCWIC are put back into the local wine community towards wine information and educational resources. We have contributed almost $500,000 to the local community providing funds for the kitchen/wine sensory lab in the Penticton Campus of Okanagan College, along with providing bursaries and scholorships for viticulture students.
The BC Wine Information Centre is considered the 'Gateway to Wine Country' and has become the best retailerof BC Wine in the area.

Our wine fridge is stocked with ready-chilled bottles of white, rosé, and sparkling wine and The Icon Room features only the most exclusive wines produced in BC. In addition, we have a wide variety of wine accessories, local gourmet food products, gift items, and books about food and wine. We can produce custom gift-baskets or select from ready-made baskets that are always on display. You can join our Wine Club and receive regular shipments of the wines that caught our attention. We can also arrange worry-free shipping of your wine collection home from your touring experiences in the Okanagan.

If you want to grow your BC wine knowledge, we offer regular wine tasting seminars throughout the year. These are guided by wine industry leaders and wine educators who are extremely knowledgeable, educated, and passionate about wine in BC. These sit-down tastings are a unique opportunity to access the people who know BC wine on the highest level.


  • Over 900 wines from more than 150 different wineries
  • Large fridges with plenty of chilled white, rosé, and sparkling wines
  • Complementary tastings featuring special guest wineries
  • The BC VQA Insiders Wine Club
  • Wine tasting seminars and events
  • Wine accessories
  • Local gourmet food products
  • Gift items
  • Books about food and wine
  • Custom gift baskets
  • Wine shipping services